![]() In just five more years, from 1978 to 1983, Toys R Us more than doubled its number of stores and market share to 169 stores and 12.5% of the toy sales market. Over the next few decades, Lazarus was able to dominate the toy sales market by negotiating lucrative contracts and selling toys at prices 20% to 50% lower than competitors.īy 1978, Toys R Us had 72 stores and controlled an impressive five percent of the entire US toy market, resulting in profits of approximately $36 million that year. In 1957, he started a separate company focused solely on toys, thus leading to the founding of the first Toys R Us. ![]() ![]() In 1948, he founded a baby furniture store called Children's Bargaintown, which he later sold to Interstate Department Stores in 1966. Toys R Us founder Charles Lazarus saw an opportunity to capitalize on the post-war “baby boom” by selling baby furniture and other children’s goods. However, Toys R Us fell on hard times starting around the early 2000s, ultimately leading to the company selling and closing all of its brick-and-mortar stores, which we’ll go into more detail on below. ![]() At its peak, Toys R Us operated 739 US-based stores and 750+ stores in foreign markets. Toys R Us enjoyed much success for many decades as children’s toys and the technology behind them boomed through the 60s, 70s, 80s, and 90s. The company’s trademarked name, Toys R Us, is a stylized version of the phrase “toys are us.” ![]()
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